SUBARU: 78th consecutive monthly gain

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Subaru sold 60,146 vehicles in the U.S. last month in what was a record May. Photo credit: JACK WALSWORTH

Subaru of America’s record May was also a record month for the Crosstrek.

Subaru now has 78 consecutive months of year-over-year sales increases.

U.S. sales of the Crosstrek, which have been strong since it was redesignedlast summer, totaled 14,387 in May. The nameplate’s previous sales record was set in March, with 13,400 sales.

The Outback, at 16,702 sales, had its best May ever, Subaru noted.

U.S. sales of Subaru’s performance models, the WRX and WRX STI, rose 2.1 percent, posting their first gain of the year.

Total sales: 60,146, a 7.1 % increase.



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Notable nameplates: Outback up 9.9%, Forester down 11%, Crosstrek up 74%, Impreza down 8.2%, WRX/WRX STI up 2.1%, Legacy down 25%, BRZ down 17%.

Incentives: $1,306 per vehicle, up 31% from a year earlier, according to ALG.

Average transaction price: $27,450, down 0.3% from a year earlier, ALG says.

Quote: “For the first time ever our sales for the month of May exceeded 60,000 vehicles and it is a tribute to our retailers who continue to establish monthly sales records despite the extreme competitiveness of the market,” said CEO Tom Doll in a statement.

Did you know? Subaru sold 143 more Foresters than Crosstreks in May, which was the smallest volume gap ever between the two nameplates.

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